HVAC Case Studies
AeroCool Systems
Sparkscale Case Study: Social Media Ads & SEO Strategy for AeroCool Systems
Client: AeroCool Systems
Industry: HVAC
Location: Austin, Texas
Overview:
AeroCool Systems partnered with Sparkscale to boost both their social media presence and organic rankings. Our objective was to increase bookings for HVAC services, drive qualified leads through Facebook & Instagram ads, and enhance organic visibility through SEO.
Objectives
Increase bookings for residential HVAC services.
Improve brand visibility through paid social media campaigns.
Boost organic search rankings for HVAC-related terms in the Austin area.
Social Media Case Studies
Strategy:
Platforms: Facebook, Instagram, Google Ads
Target Audience: Homeowners aged 28-60 in the Austin area.
Creative: Engaging video and carousel ads showcasing HVAC services, promotions, and customer testimonials.
Tracking: Facebook Pixel, Google Tag Manager, and CAPI for lead quality measurement.
Results:
Total Ad Spend: $40,565.70
Total Leads: 638
Average CPL: $63.59
Qualified Leads: 447
SEO Case Studies
SEO Strategy
Keyword Optimization:
Targeted local HVAC keywords like “HVAC repair Austin” and optimized service pages with high-intent keywords for better visibility.
Local SEO Focus:
Optimized Google My Business and created location-based content for Austin-specific searches.
Technical SEO:
Conducted a site audit, fixed technical issues (speed, mobile optimization), and improved internal linking and user experience.
SEO Results: Last 28 Days
Active Users: 1.4K
Event Count: 7.8K
New Users: 1.3K
Views: 2.4K
Total Clicks: 327
Total Impressions: 34.7K
Average CTR: 0.9%
Average Position: 10
SEO Results: 6 Months
Active Users: 3.8K
Event Count: 42K
New Users: 3.8K
Views: 15K
Total Clicks: 1.47K
Total Impressions: 151K
Average CTR: 1%
Average Position: 25.1
Client Review
ThermaFlow
Sparkscale Case Study: Social Media Ads & SEO Strategy for ThermaFlow
Client: ThermaFlow
Industry: HVAC
Location: Arizona
Overview:
ThermaFlow is a Phoenix-based HVAC company specializing in emergency repairs and cooling system maintenance. Sparkscale worked with ThermaFlow to enhance its social media presence and organic rankings, generating leads during peak summer heat and ensuring a cost-per-lead under $30.
Objectives:
Generate emergency repair leads during peak summer months.
Maintain a cost-per-lead under $30 while improving call-to-booking conversion rates.
Improve brand visibility through social media ads and SEO.
Social Media Case Studies (ThermaFlow)
Social Media Strategy:
Platforms: Google Search & Meta Retargeting
Targeting: High-intent keywords like “AC repair near me” and “Emergency AC repair,” within a 30-mile radius of Phoenix.
Creative: Call-optimized search ads with offers like Free Estimate & Emergency Call Discount.
Tracking: Call tracking numbers + Google Ads Conversion (Call Duration > 60 seconds).
Results (Last 30 Days):
Total Ad Spend: $53,838.98
Total Leads: 382
Average CPL: $141.00
Qualified Leads: 267
SEO Case Studies (ThermaFlow)
SEO Strategy:
Keyword Optimization: Focus on local HVAC-related terms such as “AC repair Phoenix” and “Emergency HVAC services.”
On-Page SEO: Optimized key service pages for better local search visibility.
Local SEO: Enhanced Google My Business listing and used location-based content for more targeted reach.
Content Marketing: Developed high-quality, informative blog posts and FAQs addressing common HVAC issues to improve user engagement and organic traffic.
SEO Results: 28 Days
Active Users: 2.1K
Event Count: 12K
New Users: 2.1K
Views: 4.2K
Total Clicks: 154
Total Impressions: 7.03K
Average CTR: 2.2%
Average Position: 15.5
SEO Results: 6 Months
Active Users: 3.1K
Event Count: 16K
New Users: 3.1K
Views: 5.8K
Total Clicks: 784
Total Impressions: 41.1K
Average CTR: 1.9%
Average Position: 28.2
Client Review
TempSure
Sparkscale Case Study: Driving HVAC Growth with SEO and Social Media Ads for TempSure
Client: ThermaFlow
Industry: HVAC
Location: Arizona
Overview:
TempSure HVAC is a Florida-based HVAC company providing comprehensive heating, ventilation, and air conditioning services to residential and commercial clients. Sparkscale partnered with TempSure to enhance their SEO rankings and social media presence, ensuring increased visibility during peak demand seasons and improved lead generation strategies. The collaboration focused on long-term growth, combining both SEO optimization and Facebook ad campaigns to drive better results in customer acquisition and repeat business.
Objectives:
Improve TempSure’s website rankings and visibility for HVAC-related search terms.
Generate targeted leads from local customers seeking HVAC services during peak summer months.
Ensure a cost-per-lead under $30 while improving call-to-booking conversion rates.
Increase brand awareness and customer engagement through social media ads and organic SEO strategies.
Social Media Case Studies(Tempsure)
Strategy
Platforms: Meta Lead Ads + Email/SMS
Nurture Sequence
Targeting: Homeowners 30–65
Offer: Seasonal Maintenance Discount
for First Time Customers
Creative: Lifestyle video showing
preventive maintenance + carousel of
benefits
Tracking: FB Pixel + CRM integration +
email click tracking
Results (Last 30 Days):
Total Ad Spend: $1,729.02
Total Leads: 13
Average CPL: $133.00
Qualified Leads: 9
SEO Case Studies(Tempsure)
SEO Strategy:
Keyword Optimization: Focus on local HVAC-related terms such as “AC repair Phoenix” and “Emergency HVAC services.”
On-Page SEO: Optimized key service pages for better local search visibility.
Local SEO: Enhanced Google My Business listing and used location-based content for more targeted reach.
Content Marketing: Developed high-quality, informative blog posts and FAQs addressing common HVAC issues to improve user engagement and organic traffic.
SEO Results: 28 Days
Active Users: 2.8K
Event Count: 13K
New Users: 2.4K
Views: 4.6K
Total Clicks: 337
Total Impressions: 36.9K
Average CTR: 0.9%%
Average Position: 9.7
SEO Results: 6 Months
Active Users: 4.1kK
Event Count: 43K
New Users: 4.1K
Views: 16kK
Total Clicks: 1.5
Total Impressions: 157K
Average CTR: 1%
Average Position: 24.5
